How Convié is Leading the Next Generation of Beauty Brands with Community-focused Loyalty, Powered by Kalder
Community-centric loyalty membership program offering referrals, exclusive discount, co-creation rewards, member insights, and charitable support…
Today, we are excited to present Convié Beauty, a French-made natural beauty house by industry veterans and product enthusiasts on a mission to bring a sense of community and collaboration back to beauty…
💄 The Problem
Intense market competition, ever-changing beauty trends, and the erosion of traditional brand loyalty contribute to customer churn.
In the competitive beauty industry, retaining customer loyalty poses significant challenges. Beauty brands must navigate high customer expectations, and adapt to rapid shifts in consumer behavior supported by influencers and global trends, whilst addressing issues such as limited engagement and ineffective loyalty programs.
The current landscape of loyalty programs often faces challenges leading to limited engagement.
Traditional approaches lack innovation and fail to keep pace with evolving consumer expectations. With common issues like lack of personalization, transactional nature, limited engagement, and ineffective brand-consumer interactions…
To succeed, brands need to focus on creating innovative loyalty programs, enhancing the overall customer experience in a dynamic market, and embracing a new digital era. By addressing these challenges, beauty brands can foster stronger customer relationships and build lasting loyalty in an extremely competitive industry.
💄 The Solution
Implementing personalized and interactive loyalty programs is crucial to capture and retain customers.
Navigating beauty industry challenges demands innovative solutions. Kalder's interactive, gamified loyalty tools go beyond the norm. Our cross-brand loyalty tools boost Convié's community and fuel repeated growth for brands across multiple industries.
We’ve automated 100+ experiences to turn transactional loyalty into hyper-personalized, bidirectional, gamified brand-consumer interactions – Interactive Gamified Loyalty based on your needs in the future.
For Convié, Kalder facilitated the creation of a community-focused loyalty membership on members.weareconvie.com
By leveraging Kalder's tools, Convié has successfully built a Member Portal Home in under 10 minutes, seamlessly integrating features that enhance member engagement and satisfaction. This approach positions Convié as a leader among the next generation of beauty brands, fostering a loyal community and addressing the challenges faced by the industry.
La Maison Convié’s platform offers dynamic experiences like…
Co-Creation Experiences
Exclusive Discounts and Rewards
Empowering Members to Support Charitable Initiatives
💄 The Result
Kalder's varied features, like co-creation experiences, exclusive discounts, and community initiatives, form a strong loyalty program, enhancing customer retention and fortifying brand-consumer relationships.
Convié and Kalder join forces for a groundbreaking beauty brand loyalty initiative. This strategic partnership is set to revolutionize customer retention in the beauty industry, addressing common challenges through Kalder's interactive and gamified loyalty tools.
Convié's loyalty membership, hosted on members.weareconvie.com, leverages Kalder's innovative platform, setting a new standard for community-focused engagement in the beauty sector.
The collaboration is not just about technology integration but a holistic approach to customer loyalty. Convié aims to redefine the beauty brand landscape by tapping into Kalder's expertise, transforming each interaction into a meaningful engagement, and therefore loyalty and retention.
Together, they pave the way for a vibrant community that actively participates in the brand's journey, marking a significant milestone in the evolution of beauty brands.
About Kalder
Engagement is the new currency – Enhancing purpose, community, and loyalty with every interaction.
With a 60% increase in CAC and a 40% drop in lifetime values, fostering customer loyalty is crucial. Customers today seek engagement over mere transactions, looking beyond transactional, point-based systems.
Why Kalder Stands Out
🚀 Dynamic Engagement Mechanics
Deploy 100+ automated, templatized quests, driving daily engagement and elevating brand interaction beyond the transactional.
With features like leaderboards, voting, co-creator initiatives, and badges, we make loyalty a two-way street.
🚀 Revolutionary Reward Structures
Cross-brand/Creator Redemption boosts reward appeal, with blockchain-enabled rewards ensuring versatility in collaboration and redemption.
🚀 Omnichannel Engagement Tools
Engage consumers across platforms, be it social media, games, or any digital avenue. Plus, explore unique IRL engagement with ticketing solutions.
More about Convié
Convié — a cutting-edge beauty brand, stands out for its commitment to community engagement and sustainable practices. The brand focuses on creating a unique and inclusive space for beauty enthusiasts to connect, share insights, and co-create innovative beauty solutions. Convié's dedication to community-driven initiatives extends beyond traditional beauty offerings, making it a pioneer in the next generation of beauty brands.
With a strong emphasis on co-creation experiences and sustainability, Convié envisions a beauty community that actively participates in shaping the brand's direction. The brand's ethos revolves around empowering its members, offering exclusive discounts and rewards, and supporting charitable initiatives.
Step into La Maison Convié, and dive into a world where your input shapes our journey. Explore the perks of being a cohort member today!